Communication Strategy

A communication strategy is essential for defining a target audience, establishing a clear brand identity, achieving business goals, standing out from the competition, and building relationships with customers. It helps a company create practical marketing and communication efforts that are consistent, aligned with its brand, and resonant with its audience.
Business starter essential kit

Are you looking to develop a comprehensive communication strategy for your business?

By working with our team, you'll be able to identify and effectively communicate with your target audience, breaking through barriers and getting your message across in a way that resonates.

The solution includes:

  • Acquaintance interview — 2 video calls lasting 1.5-2 hours each
  • The product's target audience definition
  • 3—5 Personas (test characters) development
  • Decision funnel definition
  • Barriers definition for each stage of the decision funnel for each persona
  • Key messages development. Each message is aimed at removing a particular barrier in the rational or emotional planes
  • Communication channels determination for each persona
  • The tone of voice definition for each communication channel
  • Visual language recommendations

The result is a structured document reflecting all the topics listed above.

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© Alexey Chekanov
Communication Strategy
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Attention

  • The creation of products does not involve client intervention.
  • Work is based solely on source materials provided by the client.
  • No additional information is expected to be provided after the initial transfer of source materials.
  • Responsibility for the reliability, quality, and non-encumbrance of source materials, as well as for any copyright or property rights of third parties, lies entirely with the client.
  • The client is solely responsible for complying with all applicable laws and regulations in their jurisdiction, including but not limited to obtaining necessary permissions and licenses for the use of the final product.
  • All sales are final and nonrefundable.

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